Loison have been baking panettones for over 75 years. Founded by Tranquillo Loison in 1938, today the company is led by Dario and Sonia who represent the third generation of Loison. Loison carefully selects the best ingredients for their panettone and pandoro range to ensure an authentic, premium Italian product: the freshest eggs from selected farms, milk and butter produced on the Italian mountains, top quality flour and natural Italian sugar. Loison panettoni are naturally leavened using the traditional sourdough method. The production process of each panettone takes 72 hours and donates Loison products their unique and rich flavour.